If you have a business that requires you to reach out to tens of thousands of users online, then it’s best to promote it on Facebook. It’s the biggest social media platform in Singapore and has millions of active users. With the right strategy and perfect planning, you can convert many Facebook users into paid customers. The only thing that is needed here is a successful FB marketing campaign. Before you get all excited and want to start a campaign, understand the cost of marketing on Facebook and whether you have that much budget or not.

Facebook follows a simple model. You pay it to run your ads and it uses that amount on a prepaid basis to help you reach out to as many users as possible. The more you spend, the more people you reach out to. There is no time limit or minimum ad spend limit. So, it’s entirely on you how much you want to spend on FB marketing. If you are just starting your career or have set up a business recently, and have a limited budget, then run small ad campaigns and gradually increase your budget as you start getting sales.