LCD screens are not only found in living rooms but also in airports, supermarkets, business complexes, restaurants and sidewalks. This technology has become crucial in advertising, branding and displaying information. If you want to check when your next flight is, you simply look up at the LCD screen in the airport. If you want to know the available menu in a restaurant, LCD screens on the counter have all that information.

A brief history

Before they made it to your living room, LCD screens were in use in many products. The first LCD screen watch was made in 1972 after thorough research by James Fergason. The technology was of keen interest to many scientists and finally LCD screens supplanted CRT screens that were previously more popular. For those who cannot remember CRT screens, they were used on old TVs and computer monitors, and had a huge hump at the back.

The LCD marketing tool

LCD screens are thinner and more energy efficient than CRT screens and the image quality is incredible. These qualities make LCD monitors ideal to use as digital screens for advertising. If you have been to any big mall, you must have come across a stand-alone booth displaying information or running ads. These booths are called digital signage kiosks.

In marketing, ‘out of sight, out of mind’ is always the motto. LCD screens offer an interactive advertising solution with spectacular results. They are a replacement for traditional roll-up banners that were once popular outside stores and restaurants. These kiosks come in different designs, with some having a single screen while others have two screens. The ads that run on LCD screens range from videos to pictorials. Considering these screens rarely go off, they offer a good platform to push your brand and carry out subliminal marketing.

Don’t miss your flight!

Finding your way around a large airport can be difficult. With limited time between flights you probably cannot risk getting lost. Nothing is worse than walking to the end of an airport only to find that the gate you are looking for is in the opposite direction. Interactive maps on an airport LCD kiosk are a key solutions to such predicaments. By displaying an overview of the entire airport with a clear indication of your location, navigation through the busy airport is easy. This navigation system has also been used in large malls and business complexes. Some kiosks even print out a map for the user.

Get all the information you need

Access to information is crucial in any establishment. Besides advertising and branding, LCD screens are becoming popular for information distribution. Some museums, galleries, zoos and parks use interpretive signage to give information to visitors and enhance the customer service experience. News, weather and traffic information are now available to the public via  LCD screens. Some corporate establishments also use these screens to display health and safety alerts or relevant company news.

With everything going digital, it’s time to embrace the convenience of digital advertising on LCD screens.